Known and admired for her multi-tasking talents as well as her signature style, Electrolux announced today that it is tapping Kelly Ripa for the U.S. launch of its new premium appliance line – a stylishly sleek new collection that’s poised to transform America’s kitchens with a fresh jolt of European style and performance, helping today’s busy families do more — better, faster and easier.
As part of its North American launch, Electrolux also announced that it will be joining Kelly Ripa in supporting the Ovarian Cancer Research Fund, a cause important to its target consumer and to Ms. Ripa. “Ovarian cancer affects thousands of women and their families each year,” notes Ripa. “That’s why I am so grateful to Electrolux for stepping up and helping me to raise money and awareness to help fight this insidious disease.”
In addition to an interactive web site promotion that will raise money for OCRF while engaging consumers in a fun, first of its kind on-line game where they collect Kelly Ripa’s collection of designer handbags for a chance to win a suite of Electrolux premium kitchen appliances. , Electrolux is also donating a portion of retail sales of select appliances to OCRF, with the goal of raising more than $500,000 over the next two years to help fight ovarian cancer.