If you’re in London, Berlin, Madrid, Brussels or Milan, keep an eye out for giant AEG-Electrolux posters which are measuring and displaying ambient noise levels. The giant posters created by blowUp media are driving a unique campaign to promote a “silent” washing machine from AEG-Electrolux, a leading European white goods brand. Decibel meters are being installed in and around a number of the sites to monitor ambient noise levels. These are then connected remotely to LED screens embedded in the giant poster creative where the current decibel level will be displayed. The decibel levels at each site location will also be fed to a campaign website (in UK, www.noiseawareness.co.uk) to allow users to compare noise levels in the five cities as well as find out more information on this issue.